Biography & Industry Firsts


PB Strategy’s principal, Peter Baldwin, has the following experiences:

  • Start up executive with over 30 years mobile experience
  • One of first employees at Psion (Symbian) when they were a start up in a London wharehouse
  • Founded DIP in 1986, who designed World’s First Pocket PC, licensed to Atari, Sharp ..etc
  • Came to Silicon Valley in 1993 to help sell DIP to Phoenix Technologies
  • Part of executive teams at public companies Phoenix Technologies (PTEC) and Insignia (INSG)
  • Started MSX in 2003 which was sold to Cellmania in January 2008 and then to RIM Blackberry
  • Head of Product at Amobee (sold to Singtel in 2012) and GM Americas at Smaato (sold to Spearhead in China in 2016)
  • Strategic Business Development and Advisors to many Start-Ups in Mobile technology & ad:tech space

Here are some  industry firsts that Peter has led:

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